Powers of Persuasion (Record no. 14524)
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000 -LEADER | |
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fixed length control field | 00637nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210820s2008||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780191551727 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.10941 |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Winston Fletcher |
245 #0 - TITLE STATEMENT | |
Title | Powers of Persuasion |
Remainder of title | The Inside Story of British Advertising 1951-2000 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher | OUP Oxford |
Year of publication | 2008 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising--Great Britain--History--20th century. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | BUSINESS & ECONOMICS / Marketing / General |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://search.ebscohost.com/login.aspx?direct=true&db=e900muk&scope=site&site=ehost-live&AN=271241 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | E-Books |
Withdrawn status | Home library | Current library | Date acquired | Koha item type |
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VJEC Central Library | VJEC Central Library | 20/08/2021 | E-Books |