Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands

TextLanguage: English Publication details: OUP Oxford 2010 ISBN: 9780191616334Subject(s): Branding (Marketing),Branding (Marketing)--Case studies.,Marketing--Social aspects | BUSINESS & ECONOMICS / Strategic PlanningDDC classification: 658.827 LOC classification: HF5415.1255 .H65 2010ebOnline resources: Click here to access online

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Item type	Current library	Call number	Status	Date due	Barcode
E-Books	VJEC Central Library		Not for loan

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