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Reconnecting Marketing to Markets

By: Luis Araujo-John Finch-Hans KjellbergMaterial type: TextTextLanguage: English Publication details: OUP Oxford 2010 ISBN: 9780191029417Subject(s): Marketing--Philosophy.,Marketing--Social aspects | BUSINESS & ECONOMICS / International / MarketingDDC classification: 658.8001 LOC classification: HF5410 .R43 2010ebOnline resources: Click here to access online
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