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Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing

By: Schneiders, SaschaMaterial type: TextTextLanguage: English Publication details: Diplomica Verlag 2011 ISBN: 9783842802216Subject(s): Branding (Marketing),Marketing | BUSINESS & ECONOMICS / Organizational BehaviorDDC classification: 658.87 LOC classification: HF5415.1255 .S36 2011ebOnline resources: Click here to access online
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