TY  - BOOK
AU  - Frank T Piller-Mitchell Tseng
TI  - Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) - Volume 1: Strategies And Concepts; Volume 2: Applications And Cases
SN  - 9789814280280
AV  - TS155.65 .W67 2010eb 
U1  - 670.42/7 
PY  - 2010///
PB  - World Scientific
KW  - Flexible manufacturing systems--Congresses.,Marketing research--Congresses.,Marketing--Management--Congresses.,Mass customization--Congresses.,Product management--Congresses.,Service industries--Marketing--Congresses
KW  - BUSINESS & ECONOMICS / Production & Operations Management
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=e230xww&scope=site&site=ehost-live&AN=340679
ER  -