Allan J. Kimmel <br/><br/>
Connecting With Consumers  Marketing For New Marketplace Realities 

 -  OUP Oxford  2010 
<br/><br/><label>ISBN: </label>9780191582837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.,Marketing--Case studies.,Marketing--Technological innovations.
<br/><br/><label>Subjects--Index Terms: </label>BUSINESS & ECONOMICS / Marketing / General 
<br/><br/><label>LC Class. No.: </label>HF5415 .K56 2010eb 
<br/><br/><label>Dewey Class. No.: </label>658.8