TY  - BOOK
AU  - Allan J. Kimmel
TI  - Connecting With Consumers: Marketing For New Marketplace Realities
SN  - 9780191582837
AV  - HF5415 .K56 2010eb 
U1  - 658.8 
PY  - 2010///
PB  - OUP Oxford
KW  - Marketing.,Marketing--Case studies.,Marketing--Technological innovations
KW  - BUSINESS & ECONOMICS / Marketing / General
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=e900muk&scope=site&site=ehost-live&AN=327524
ER  -