Frank T Piller-Mitchell Tseng <br/><br/>
Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) - Volume 1: Strategies And Concepts; Volume 2: Applications And Cases 

 -  World Scientific  2010 
<br/><br/><label>ISBN: </label>9789814280280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Flexible manufacturing systems--Congresses.,Marketing research--Congresses.,Marketing--Management--Congresses.,Mass customization--Congresses.,Product management--Congresses.,Service industries--Marketing--Congresses.
<br/><br/><label>Subjects--Index Terms: </label>BUSINESS & ECONOMICS / Production & Operations Management 
<br/><br/><label>LC Class. No.: </label>TS155.65 .W67 2010eb 
<br/><br/><label>Dewey Class. No.: </label>670.42/7