TY  - BOOK
AU  - Chris Zane
TI  - Reinventing the Wheel: The Science of Creating Lifetime Customers
SN  - 9781935618867
AV  - HF5415.5 .Z36 2011eb 
U1  - 658.8/12 
PY  - 2011///
PB  - BenBella Books
KW  - Customer loyalty.,Customer relations.,Customer services
KW  - BUSINESS & ECONOMICS / Entrepreneurship
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=e900muk&scope=site&site=ehost-live&AN=586563
ER  -