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21.
Google's Mobile Advertising Strategy

Material type: Text Text Language: English Publication details: Mind Commerce 2012Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

22.
Mobile Advertising Supercharge Your Brand in the Exploding Wireless Market

by Sharma, Chetan.-Melfi, Victor.-Herzog, Joe.

Material type: Text Text Language: English Publication details: Wiley 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

23.
Selling James Bond Product Placement in the James Bond Films

by Nitins, Tanya.-Weiner, Robert G.

Material type: Text Text Language: English Publication details: Cambridge Scholars Publishing 2011Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

24.
Advertising As Culture

by Chris Wharton.

Material type: Text Text Language: English Publication details: Intellect Books 2013Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

25.
Adland A Global History of Advertising

by Tungate, Mark.

Edition: Second editionMaterial type: Text Text Language: English Publication details: Kogan Page 2013Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

26.
Advertising on Google The High Performance Cookbook: Over 120 Practical Recipes to Set Up, Optimize, and Manage Profitable AdWords Campaigns

by Cutura, Kristina.-Ebooks Corporation.

Material type: Text Text Language: English Publication details: Packt Publishing 2013Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

27.
Psychology of Branding

by Evans, W. Douglas.

Series: Psychology Research ProgressMaterial type: Text Text Language: English Publication details: Nova Science Publishers, Inc. 2013Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

28.
Multichannel Marketing Ecosystems Creating Connected Customer Experiences

by Markus Ståhlberg-Ville Maila.

Material type: Text Text Language: English Publication details: Kogan Page 2013Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

29.
Advertising: Types of Methods, Perceptions and Impact on Consumer Behavior

by Barreau, Lucas.

Series: Advertising: Media, Marketing and Consumer DemandsMaterial type: Text Text Language: English Publication details: Nova Science Publishers, Inc. 2014Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

30.
The Best Digital Marketing Campaigns in the World II

by Ryan, Damian.

Edition: 2nd edMaterial type: Text Text Language: English Publication details: Kogan Page 2014Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

31.
No B.S. Guide to Brand-Building by Direct Response The Ultimate No Holds Barred Plan to Creating and Profiting From a Powerful Brand Without Buying It

by Kennedy, Dan S.

Series: No B.SMaterial type: Text Text Language: English Publication details: Entrepreneur Press 2014Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

32.
Digital Advertising: Issues and Trends in an Online World

by Lynwood, Jeremiah.

Series: NovinkaMaterial type: Text Text Language: English Publication details: Nova Science Publishers, Inc. 2014Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

33.
Very Private and Public Relations

by Dunn, Jim.

Material type: Text Text Language: English Publication details: Thorogood Publishing Ltd 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

34.
Strategic Planning in Public Relations A Practical Guide

by Knights, Kieran.

Series: Thorogood Special BriefingEdition: 2nd edMaterial type: Text Text Language: English Publication details: Thorogood Publishing Ltd. 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

35.
Event Management: How to Apply Best Practices to Small Scale Events

by Damm, Sven.

Material type: Text Text Language: English Publication details: Diplomica Verlag 2012Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

36.
The Definitive Book of Branding

by Kartikeya Kompella.

Material type: Text Text Language: English Publication details: Sage Publications Pvt. Ltd 2014Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

37.
Advertising Transformed The New Rules for the Digital Age

by Van Dyck, Fons.

Material type: Text Text Language: English Publication details: Kogan Page 2014Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

38.
Advertising in a Free Society

by Ralph Harris-Arthur Seldon-Christopher Snowdon.

Series: Hobart PapersMaterial type: Text Text Language: English Publication details: London Publishing Partnership 2014Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

39.
100 Ways to Create a Great Ad

by Collins, Tim.

Material type: Text Text Language: English Publication details: Laurence King Publishing 2014Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

40.
How to Make It As an Advertising Creative

by Veksner, Simon.

Material type: Text Text Language: English Publication details: Laurence King Publishing 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

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