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Qualitative Research Good Decision Making Through Understanding People, Cultures and Markets

By: Keegan, SheilaMaterial type: TextTextLanguage: English Series: Market Research in Practice SeriesPublication details: Kogan Page 2009 ISBN: 9780749458607Subject(s): Marketing research.,Qualitative research | BUSINESS & ECONOMICS / ManagementDDC classification: 658.8/3 LOC classification: HF5415.2 .K36 2009ebOnline resources: Click here to access online
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