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Go Logo! A Handbook to the Art of Global Branding 12 Keys to Creating Successful Global Brands

By: Mac CatoMaterial type: TextTextLanguage: English Publication details: Rockport Publishers 2010 ISBN: 9781616738792Subject(s): Branding (Marketing),Communication in marketing.,Consumer behavior.,Creative ability in business.,Emotions--Social aspects.,Identity (Psychology) | DESIGN / GeneralDDC classification: 658.8/27 LOC classification: HF5415.1255Online resources: Click here to access online
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