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Humanizing Big Data Marketing at the Meeting of Data, Social Science and Consumer Insight

By: Strong, ColinMaterial type: TextTextLanguage: English Publication details: Kogan Page 2015 ISBN: 9780749472122Subject(s): Big data.,Customer relations--Management.,Internet advertising.,Marketing research.,Marketing--Data processing | BUSINESS & ECONOMICS / Customer RelationsDDC classification: 658.8/340285 LOC classification: HF5415.125 .S766 2015ebOnline resources: Click here to access online
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