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1.
Review of Marketing Research

by Naresh Malhotra - USE 0493.

Series: Review of Marketing ResearchEdition: Volume 7Material type: Text Text Language: English Publication details: Emerald Group Publishing Limited 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

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2.
Toward a Better Understanding of the Role of Value in Markets and Marketing

by Stephen L. Vargo-Robert F. Lusch.

Series: Review of Marketing ResearchMaterial type: Text Text Language: English Publication details: Emerald Group Publishing Limited 2012Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

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3.
Review of Marketing Research

by Naresh K. Malhotra.

Series: Review of Marketing ResearchEdition: Volume 10Material type: Text Text Language: English Publication details: Emerald Group Publishing Limited 2013Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

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4.
Brand Meaning Management

by Deborah MacInnis-C. Whan Park-Naresh K. Malhotra.

Series: Review of Marketing ResearchEdition: First editionMaterial type: Text Text Language: English Publication details: Emerald Group Publishing Limited 2015Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

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