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1.
How to Market Your Business A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing

by Dave Patten.

Edition: 6th edMaterial type: Text Text Language: English Publication details: Kogan Page 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

2.
Ads to Icons How Advertising Succeeds in a Multimedia Age

by Paul Springer.

Edition: 2nd edMaterial type: Text Text Language: English Publication details: Kogan Page 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

3.
Tourism Branding Communities in Action

by Liping Cai-William C. Gartner-Ana Maria Munar.

Series: Bridging Tourism Theory and PracticeEdition: 1st edMaterial type: Text Text Language: English Publication details: Emerald Group Publishing Limited 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

4.
100 Great Copywriting Ideas From Leading Companies Around the World

by Maslen, Andy.

Series: 100 Great IdeasMaterial type: Text Text Language: English Publication details: Marshall Cavendish International (Asia) Pte Ltd 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

5.
Managing Creative People Lessons in Leadership for the Ideas Economy

by Gordon Torr.

Material type: Text Text Language: English Publication details: Wiley 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

6.
Advertising: A Very Short Introduction

by Winston Fletcher.

Series: Very Short IntroductionsMaterial type: Text Text Language: English Publication details: OUP Oxford 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

7.
Improve Your Copywriting

by Gabay, J. Jonathan.

Series: Teach YourselfMaterial type: Text Text Language: English Publication details: Hodder Education 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

8.
Write Copy Make Money How to Set up and Run Your Own Profitable Copywriting Business

by Maslen, Andy.

Material type: Text Text Language: English Publication details: Marshall Cavendish International (Asia) Pte Ltd 2011Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

9.
Create the Perfect Brand

by Hitchens, Julia.-Hitchens, Paul.

Material type: Text Text Language: English Publication details: Hodder Education 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

10.
Secrets of Success in Brand Licensing

by Levy, Andrew.

Material type: Text Text Language: English Publication details: Andrews UK 2011Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

11.
Internet Marketing with WordPress Use the Power of WordPress to Target Customers, Increase Traffic, and Build Your Business

by Mercer, David.

Series: Community Experience DistilledMaterial type: Text Text Language: English Publication details: Packt Publishing 2011Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

12.
Spending Advertising Money in the Digital Age How to Navigate the Media Flow

by Hamish Pringle-Jim Marshall.

Material type: Text Text Language: English Publication details: Kogan Page 2012Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

13.
The Conversation Manager The Power of the Modern Consumer, the End of the Traditional Advertiser

by Belleghem, Steven Van.

Material type: Text Text Language: English Publication details: Kogan Page 2012Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

14.
The Experience Effect for Small Business Big Brand Results with Small Business Resources

by Joseph, Jim.

Material type: Text Text Language: English Publication details: Happy About 2012Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

15.
100 Great Branding Ideas

by McCartney, Sarah.

Material type: Text Text Language: English Publication details: Marshall Cavendish International (Asia) Pte Ltd 2012Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

16.
Successful Copywriting in a Week

by Ashton, Robert.

Series: In a WeekMaterial type: Text Text Language: English Publication details: Hodder Education 2012Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

17.
Ten Rules of Copywriting

by Konstant, Tina.

Series: Bullet GuideMaterial type: Text Text Language: English Publication details: Hodder Education 2011Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

18.
Write Persuasive Copy

by Gabay, J. Jonathan.

Material type: Text Text Language: English Publication details: Hodder Education 2011Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

19.
Tell The Truth Honesty Is Your Most Powerful Marketing Tool

by Sue Unerman-Jonathan Salem Baskin.

Material type: Text Text Language: English Publication details: BenBella Books 2012Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

20.
Gamification 2012 - 2017 Opportunities and Market Outlook for Next Generation Brand/product Advertising Through Embedded Gaming

Material type: Text Text Language: English Publication details: Mind Commerce 2012Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

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