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Marketing Semiotics Signs, Strategies, and Brand Value

Laura R. Oswald

Marketing Semiotics Signs, Strategies, and Brand Value - OUP Oxford 2011

ISBN: 9780191617867

Subjects--Topical Terms:
Communication in marketing.,Semiotics.

Subjects--Index Terms: BUSINESS & ECONOMICS / Marketing / General

LC Class. No.: HF5415.122

Dewey Class. No.: 380.1/014;380.1014

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