The Marketing Accountability Imperative Driving Superior Returns on Marketing Investments
Material type: TextLanguage: English Publication details: Jossey-Bass 2009 ISBN: 9780470443798Subject(s): Marketing--Cost effectiveness.,Marketing--Management | BUSINESS & ECONOMICS / Marketing / GeneralDDC classification: 658.8 LOC classification: HF5415.13 .D848 2009ebOnline resources: Click here to access onlineItem type | Current library | Call number | Status | Date due | Barcode |
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E-Books | VJEC Central Library | Not for loan |
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