Results of search for 'su:"BUSINESS & ECONOMICS / Marketing / General"'

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	1.	Branded Male Marketing to Men by Mark Tungate. Material type: Text Language: English Publication details: Kogan Page 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	2.	Accidental Branding How Ordinary People Build Extraordinary Brands by David Vinjamuri. Material type: Text Language: English Publication details: Wiley 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	3.	Statistical Modeling for Management by Graeme D Hutcheson-Luiz Moutinho. Material type: Text Language: English Publication details: SAGE Publications Ltd 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	4.	Problems in Marketing Applying Key Concepts and Techniques by Luiz Moutinho-Charles S Chien. Edition: 2nd edMaterial type: Text Language: English Publication details: SAGE Publications Ltd 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	5.	The Marketing Accountability Imperative Driving Superior Returns on Marketing Investments by Michael Dunn-Chris Halsall. Material type: Text Language: English Publication details: Jossey-Bass 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	6.	Powers of Persuasion The Inside Story of British Advertising 1951-2000 by Winston Fletcher. Material type: Text Language: English Publication details: OUP Oxford 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	7.	Strategic Customer Management Strategizing the Sales Organization by Nigel F Piercy-Nikala Lane. Material type: Text Language: English Publication details: OUP Oxford 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	8.	Twenty Four Brand Mantras Finding a Place in the Minds and Hearts of Consumers by Jagdeep Kapoor. Material type: Text Language: English Publication details: Sage Publications Pvt. Ltd 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	9.	Branding Demystified Plans to Payoffs by Harsh V Verma. Series: Response BooksMaterial type: Text Language: English Publication details: Sage Publications Pvt. Ltd 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	10.	Cadbury's Purple Reign The Story Behind Chocolate's Best-Loved Brand by John Bradley. Material type: Text Language: English Publication details: Wiley 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	11.	Connecting With Consumers Marketing For New Marketplace Realities by Allan J. Kimmel. Material type: Text Language: English Publication details: OUP Oxford 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	12.	Build a Brand in 30 Days With Simon Middleton, The Brand Strategy Guru by Simon Middleton. Material type: Text Language: English Publication details: Capstone 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	13.	Marketing Lessons From the Grateful Dead What Every Business Can Learn From the Most Iconic Band in History by David Meerman Scott-Brian Halligan. Material type: Text Language: English Publication details: Wiley 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	14.	Marketing Management A Decision-making Approach by Pingali Venugopal. Material type: Text Language: English Publication details: Sage Publications Pvt. Ltd 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	15.	Make a Difference with Your Marketing by Gabay, J. Jonathan. Series: Teach YourselfMaterial type: Text Language: English Publication details: Hodder Education 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	16.	Marketing Greatest Hits A Masterclass in Modern Marketing Ideas by Kevin Duncan. Material type: Text Language: English Publication details: A&C Black Business Information and Development 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	17.	Close That Sale! by Brooksbank, Roger. Material type: Text Language: English Publication details: Hodder Education 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	18.	Business Analytics for Sales and Marketing Managers How to Compete in the Information Age by Gert H. N. Laursen. Series: Wiley and SAS Business SeriesMaterial type: Text Language: English Publication details: Wiley 2011Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	19.	Marketing Semiotics Signs, Strategies, and Brand Value by Laura R. Oswald. Material type: Text Language: English Publication details: OUP Oxford 2011Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	20.	FAQs on Marketing Answers and Advice by the Guru of Marketing by Kotler, Philip. Series: Business SolutionsMaterial type: Text Language: English Publication details: Marshall Cavendish International (Asia) Pte Ltd 2012Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)

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Your search returned 58 results.