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Business Analytics for Sales and Marketing Managers How to Compete in the Information Age

By: Gert H. N. LaursenMaterial type: TextTextLanguage: English Series: Wiley and SAS Business SeriesPublication details: Wiley 2011 ISBN: 9781118030363Subject(s): Consumers' preferences--Research.,Consumers--Research | BUSINESS & ECONOMICS / Marketing / GeneralDDC classification: 658.8/34 LOC classification: HF5415.32 .L38 2011ebOnline resources: Click here to access online
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