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Global Brand Power Leveraging Branding for Long-Term Growth

By: Barbara E. KahnMaterial type: TextTextLanguage: English Series: Wharton Executive EssentialsPublication details: Wharton School Press 2013 ISBN: 9781613630259Subject(s): Brand name products--Management.,Branding (Marketing),Corporations--Growth.,Product management | BUSINESS & ECONOMICS / Marketing / GeneralDDC classification: 658.8/27 LOC classification: HF5415.153 .K384 2013Online resources: Click here to access online
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