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History Of Marketing Science, The

By: Russell S Winer-Scott A NeslinMaterial type: TextTextLanguage: English Series: World Scientific-Now Publishers Series in BusinessPublication details: World Scientific / Now Publishers 2014 ISBN: 9789814596480Subject(s): Marketing research--History.,Marketing--Management--History.,Marketing--Study and teaching--History | BUSINESS & ECONOMICS / Marketing / GeneralDDC classification: 381/.109 LOC classification: HF5415.2 .H55 2015Online resources: Click here to access online
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