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1.
The Second Century Reconnecting Customer and Value Chain Through Build-to-Order Moving Beyond Mass and Lean Production in the Auto Industry

by Matthias Holweg-Frits K. Pil.

Material type: Text Text Language: English Publication details: The MIT Press 2004Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

2.
Stock & Station Agents' Handbook

by Alan Squires-Ken Emms.

Material type: Text Text Language: English Publication details: Butterworth-Heinemann 1995Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

3.
Branded Male Marketing to Men

by Mark Tungate.

Material type: Text Text Language: English Publication details: Kogan Page 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

4.
How to Market Your Business A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing

by Dave Patten.

Edition: 6th edMaterial type: Text Text Language: English Publication details: Kogan Page 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

5.
Accidental Branding How Ordinary People Build Extraordinary Brands

by David Vinjamuri.

Material type: Text Text Language: English Publication details: Wiley 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

6.
Light Vehicle Tyres

by Mullineux, Neil.

Series: A Rapra Market ReportMaterial type: Text Text Language: English Publication details: Rapra Technology Ltd 2004Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

7.
Statistical Modeling for Management

by Graeme D Hutcheson-Luiz Moutinho.

Material type: Text Text Language: English Publication details: SAGE Publications Ltd 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

8.
Problems in Marketing Applying Key Concepts and Techniques

by Luiz Moutinho-Charles S Chien.

Edition: 2nd edMaterial type: Text Text Language: English Publication details: SAGE Publications Ltd 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

9.
The Marketing Accountability Imperative Driving Superior Returns on Marketing Investments

by Michael Dunn-Chris Halsall.

Material type: Text Text Language: English Publication details: Jossey-Bass 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

10.
Powers of Persuasion The Inside Story of British Advertising 1951-2000

by Winston Fletcher.

Material type: Text Text Language: English Publication details: OUP Oxford 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

11.
Strategic Customer Management Strategizing the Sales Organization

by Nigel F Piercy-Nikala Lane.

Material type: Text Text Language: English Publication details: OUP Oxford 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

12.
Twenty Four Brand Mantras Finding a Place in the Minds and Hearts of Consumers

by Jagdeep Kapoor.

Material type: Text Text Language: English Publication details: Sage Publications Pvt. Ltd 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

13.
Mastering Technical Sales The Sales Engineer's Handbook

by Care, John-Bohlig, Aron.

Series: Artech House Technology Management and Professional Development LibraryEdition: 2nd. edMaterial type: Text Text Language: English Publication details: Artech House, Inc. 2008Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

14.
Business-to-Business Brand Management

by Mark S. Glynn-Arch G. Woodside.

Series: Advances in Business Marketing and PurchasingMaterial type: Text Text Language: English Publication details: Emerald Group Publishing Limited 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

15.
New Challenges to International Marketing

by Tamer Cavusgil-Rudolf R. Sinkovics-Pervez N. Ghauri.

Series: Advances in International MarketingMaterial type: Text Text Language: English Publication details: Emerald Group Publishing Limited 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

16.
Qualitative Research Good Decision Making Through Understanding People, Cultures and Markets

by Keegan, Sheila.

Series: Market Research in Practice SeriesMaterial type: Text Text Language: English Publication details: Kogan Page 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

17.
Winning New Business Essential Selling Skills for Non-Sales People

by Denny, Richard.

Edition: 1st edMaterial type: Text Text Language: English Publication details: Kogan Page 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

18.
Tourism Branding Communities in Action

by Liping Cai-William C. Gartner-Ana Maria Munar.

Series: Bridging Tourism Theory and PracticeEdition: 1st edMaterial type: Text Text Language: English Publication details: Emerald Group Publishing Limited 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

19.
Branding Demystified Plans to Payoffs

by Harsh V Verma.

Series: Response BooksMaterial type: Text Text Language: English Publication details: Sage Publications Pvt. Ltd 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

20.
100 Great Marketing Ideas From Leading Companies Around the World

by Blythe, Jim.

Series: 100 Great IdeasMaterial type: Text Text Language: English Publication details: Marshall Cavendish International (Asia) Pte Ltd 2009Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

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