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	1.	Gaining Momentum: Managing The Diffusion Of Innovations by Joe Tidd. Series: Series on Technology ManagementMaterial type: Text Language: English Publication details: Imperial College Press 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	2.	International Marketing in Fast Changing Environment by Bryan Jean-Jyh-Shen Chiou-Shaoming Zou. Series: Advances in International MarketingMaterial type: Text Language: English Publication details: Emerald Group Publishing Limited 2013Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)
	3.	Reconnecting Marketing to Markets by Luis Araujo-John Finch-Hans Kjellberg. Material type: Text Language: English Publication details: OUP Oxford 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1). Add to cart (remove)

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