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21.
Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Holt-Douglas Cameron.

Material type: Text Text Language: English Publication details: OUP Oxford 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

22.
Hospitality Marketing Management

by Reid, Robert D.-Bojanic, David C.

Edition: Fifth editionMaterial type: Text Text Language: English Publication details: Wiley 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

23.
The Equitable Cultural Tourism Handbook

by Dr. Alf H. Walle.

Material type: Text Text Language: English Publication details: Information Age Publishing 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

24.
Show Us What You've Got! Building and Managing Strong Brands in Ireland's Service SMEs

by Horan, Gillian.-O'Dwyer, Michele.-Tiernan, Siobhán.

Material type: Text Text Language: English Publication details: Cambridge Scholars Publishing 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

25.
The Referral Code Unlock a Constant Stream of Business Through the Power of Your Relationships

by Larry Pinci-Phil Glosserman.

Series: Sell the FeelingMaterial type: Text Text Language: English Publication details: Morgan James Publishing 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

26.
Google AdWords Insider Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users

by Simon Leung.

Material type: Text Text Language: English Publication details: Morgan James Publishing 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

27.
Go Logo! A Handbook to the Art of Global Branding 12 Keys to Creating Successful Global Brands

by Mac Cato.

Material type: Text Text Language: English Publication details: Rockport Publishers 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

28.
Design Matters: Portfolios 01 An Essential Primer for Today's Competitive Market

by Maura Keller.

Material type: Text Text Language: English Publication details: Rockport Publishers 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

29.
LogoLounge 4 2000 International Identities by Leading Designers

by Bill Gardner-Catharine Fishel.

Series: LogoLoungeMaterial type: Text Text Language: English Publication details: Rockport Publishers 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

30.
The Power of Loyalty 10 Essential Steps to Build a Successful Customer Loyalty Strategy

by Brooks, Roger L.

Series: StartUp SeriesMaterial type: Text Text Language: English Publication details: Entrepreneur Press 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

31.
Reconnecting Marketing to Markets

by Luis Araujo-John Finch-Hans Kjellberg.

Material type: Text Text Language: English Publication details: OUP Oxford 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

32.
The Trend Forecaster's Handbook

by Raymond, Martin.

Material type: Text Text Language: English Publication details: Laurence King Publishing 2010Online access: Click here to access online Availability: Items available for reference: VJEC Central Library: Not for loan (1).

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